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This website is designed not only to present my information but also use as a channel connecting to my friends who shares the same research interests in technology management.
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To Contact me:
Nathasit Gerdsri, Ph.D.
Email: nathasitg@gmail.com
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Direct link to everything you want to know about Technology Roadmapping
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Research Areas |
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« Back to homepage | |
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| Area 1 : |
Technology and Innovation Management |
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My research interests in this area are to help any organization to better manage their technologies throughout the process of technology management starting from strategic gap analysis, technology forecasting, assessment, evaluation, selection, acquisition, transfer, implementation, and knowledge diffusion.
Complete activities
| Year |
Project name |
| • 2009 |
Delivered a special lecture on the topic of "Management of Technology" for the Program of Middle Management Development (MDP) of Siam Cement Group, June 2009, Bangkok |
| • 2007 |
Trained a group of SCG-middle level managers to understand the issues related to technology management as a introduction part of SCG-Middle Management Development Program |
| • 2006 |
Trained a group of SCG technology managers and management team on the issues related to management of technology; "Building the Right Mindset for Technology-intensive Organization" |
| • 2006 |
Delivered a short course on "R&D project selection" to a group of PTT-researchers at PTT Research Technology Center |
Publications
| Year |
Publication name |
| • 2012 |
BUSINESS Model Idea: »ÃѺÊÔè§áÇ´ÅéÍÁãËÁè ÊÃéҧͧ¤ì¡ÃáË觹Çѵ¡ÃÃÁ
(Academic Articles) |
| • 2012 |
ThaiTIMA2012
(Refereed conferences) |
| • 2012 |
Gerdsri, N., Kongthon, A. and Puengrusme S. Discovering the Professional Communities and Social Networks for Emerging Research Areas: Use of Technology Intelligence from Bibliometric and Text Mining Analysis, Portland International Conference on Management of Engineering and Technology (PICMET), July 2012, Vancouver, Canada
(Refereed conferences) |
| • 2012 |
Asian Journal of Innovation Management
(Journals / Book chapters / Book) |
| • 2011 |
TBS
(Journals / Book chapters / Book) |
| • 2011 |
Book
(Journals / Book chapters / Book) |
| • 2011 |
e-Newspaper
(Refereed conferences) |
| • 2011 |
Supplier Selection
(Refereed conferences) |
| • 2011 |
Tech Substitution
(Refereed conferences) |
| • 2011 |
Inno Org
(Refereed conferences) |
| • 2010 |
ThaiTIMA10
(Refereed conferences) |
| • 2010 |
ThaiTIMA10
(Refereed conferences) |
| • 2010 |
ThaiTIMA10
(Refereed conferences) |
| • 2010 |
Book
(Journals / Book chapters / Book) |
| • 2009 |
Gerdsri, N. et al., Creating Work Environment to Support the Execution of Innovation and Technology Strategy (Part A), Strategy and Management (S+M) Magazine , Vol. 8, Issue 083, 2009, pp.96-99
(Academic Articles) |
| • 2009 |
Punnakitikashem, P., Gerdsri, N., Chuvitratana, K., and Apiwattanapong, C., “R&D Management in Biomedical Engineering Industry: A Case study of European Union”, ThaiTIMA National Annual Conference on Technology and Innovation Management, June 25-26, 09
(Refereed conferences) |
| • 2009 |
Chuvitratana, K. and Gerdsri, N. Creating Work Environment for innovative organizations, ThaiTIMA National Annual Conference on Technology and Innovation Management, June 2009, Bangkok, Thailand (in Thai)
(Refereed conferences) |
| • 2009 |
Invited for a special lecture on the topic of “Management of Technology" for the SCG-Middle Development Program, June 2009, Bangkok
(Tutorials and Scholarly Presentations) |
| • 2009 |
IJTIP
(Journals / Book chapters / Book) |
| • 2008 |
Digital Distribution and Music
(Academic Articles) |
| • 2008 |
Digital Distribution and Music (Part B)
(Academic Articles) |
| • 2008 |
Creating Work Environment to Support the Execution of Innovation and Technology Strategy: A Case Example of KTC (Public) Co., Ltd., Thailand Engineering Journal, Jul-Aug, pp. 67-79 (in Thai)
(Academic Articles) |
| • 2007 |
Gerdsri, N., et. al., Technological Disruption: A Case Example of Digital vs. Film Camera, Thailand Engineering Journal, Nov-Dec 2007, pp. 58-66 (in Thai)
(Journals / Book chapters / Book) |
| • 2003 |
Economics: Can Thailand Find a New Technological and Sustainable Way to Competitively Reenter the Global Market
(Refereed conferences) |
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| Area 2 : |
TDE and Technology Roadmapping |
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Technology Development Envelope (TDE) and Technology Roadmapping. This is a new area in technology management practices. My works are centered around the development of technology roadmaps would help an organization to setup a strategic plan by integrating the development of future science/technology into business aspects.
Complete activities
| Year |
Project name |
| • 2008 |
Delivered the 4th Technology Roadmapping (TRM) workshops in the series on the topic of "Using Roadmaps to Drive Your Organization's Future" - participating organizations including SCI Research and Innovation Co.,Ltd., Bio-marker research team/BIOTEC, IC Design Lab/TIDI, ICT for disables/ NECTEC. |
| • 2007 |
Trained a group of managers and engineers to understand the development process of technology roadmapping- Siam Pulp and Paper Public Company |
| • 2007 |
Trained a group of ASEAN experts to understand the process of technology roadmapping as a part of the Technology Foresight Workshop for Oil/ Petrochemical Industry Managers around South East Asia region |
| • 2007 |
Facilitated a group of international experts involving in the healthcare management and technology development for medical applications to craft a scenario used to portray the future development and potentials to combat emerging infectious diseases |
| • 2007 |
Facilitated a group of international experts involving in the healthcare management and technology development to develop a roadmap for the future development of vaccine in combating emerging infectious diseases-Japan |
| • 2007 |
Delivered the 3rd Technology Roadmapping (TRM) workshops in the series on the topic of "Using Roadmaps to Drive Your Organization's Future" - participating organizations including SCI Research and Innovation Co.,Ltd., CAT Telecom Pubic Company Limited, Electricity Generating Authority of Thailand (EGAT), Department of Agriculture, National Electronics and Computer Technology Center and Institute of Solar Energy Technology Development. |
| • 2007 |
Researched to build a roadmap for the development of electronics, telecommunication, computer, and information technologies to combat emerging infectious diseases in Thailand |
| • 2007 |
Facilitated a group of international experts involving in the healthcare management and technology development to develop a roadmap for the future development of vaccine in combating emerging infectious diseases-Taiwan |
| • 2006 |
Trained a group of managers and engineers to understand the development process of technology roadmapping- Cementhai Chemicals Co., Ltd |
| • 2006 |
Consulted and coached a group of managers to develop the company's product-technology roadmap - Cementhai Building Products Co., Ltd., |
| • 2006 |
Trained a group of managers and engineers to understand the development process of technology roadmapping - Siam Pulp and Paper Public Company |
| • 2006 |
Organized the special seminars and two workshops (1st and 2nd ) on the topic of "Using Roadmaps to Drive Your Organization's Future" - participating organizations including Siam Kraft Co., Ltd, SCI Research and Innovation Co.,Ltd., Thai Plyetelyne Co., Ltd., National Electronics and Computer Technology Center (NECTEC), National Metal and Materials Technology Center (MTEC), PTT Chemical (Public) Co., Ltd., Betago Co., Ltd., National Center for Genetic Engineering and Biotechnology (BIOTEC). |
| • 2005 |
Trained a group of researchers at PTT-Research Technology Institute on the issues related to management of technology and technology roadmapping |
| • 2005 |
Facilitated a group of international experts involving in the development of hydrogen energy applications to develop a technology roadmap representing the uses of future energy in different APEC economies, Canada |
| • 2005 |
Developed a technology roadmap for the company to integrate digital imaging technologies into its products and services |
| • 2005 |
Proposed the industry roadmap representing the trend and direction for the development of future electronic cooling technologies |
Publications
| Year |
Publication name |
| • 2012 |
IJITM cuurent TRM
(Journals / Book chapters / Book) |
| • 2011 |
Daim, T., Gerdsri, N., Kockan, I. and D.F. Kocaoglu (2011), Technology Development Envelope Approach for the Adoption of future Powertrain Technologies: A Case Study of Ford Otosan Roadmapping Model, Journal of Transportation Systems Engineering and Information Technology, 11(2), pp. 58-69
(Journals / Book chapters / Book) |
| • 2011 |
TRM update signal
(Refereed conferences) |
| • 2011 |
Trendnovation
(Academic Articles) |
| • 2010 |
TASM
(Journals / Book chapters / Book) |
| • 2010 |
IJTPM
(Journals / Book chapters / Book) |
| • 2010 |
PICMET10
(Refereed conferences) |
| • 2009 |
Gerdsri, N., Vatananan, R., and Dansamasatid, S., Dealing with the Dynamics of Technology Roadmapping Implementation: A Case Example, Journal of Technology Forecasting and Social Change
(Journals / Book chapters / Book) |
| • 2009 |
Satangput, P., Gerdsri, N., Udomsopakij, S., and Dumrongchai, N., Roadmap of Converging Technologies to Combating Emerging Inflectious Diseases, ThaiTIMA National Annual Conference on Technology and Innovation Management, June 2009, Bangkok, Thailand (in Thai)
(Refereed conferences) |
| • 2009 |
Fenwick, D., Daim, T., and Gerdsri, N., Value-DrivenTechnology Road Map (VTRM): Google Checkout Security Technology, Portland International Conference on Management of Engineering and Technology (PICMET), August 2009, Portland, Oregon
(Refereed conferences) |
| • 2009 |
Kockan, I., Yidirim, A. M., Daim, T., Ergeneman, M., and Gerdsri, N., Application of Technology Development Envelope (TDE) Approach for Future Powertrain Technologies: A Case Study of Ford Otosan, Portland International Conference on Management of Engineering and Technology (PICMET), August 2009, Portland, Oregon
(Refereed conferences) |
| • 2009 |
VTRM
(Journals / Book chapters / Book) |
| • 2008 |
Gerdsri, N., Assakul, P., Vatananan, R., Using Change Management Approach to Guide the Implementation of Technology Roadmapping (TRM), Portland International Conference in Management of Engineering and Technology (PICMET), presented in August 2008, Cape Town, South Africa
(Refereed conferences) |
| • 2008 |
Gerdsri, N. & Dansamasatid, S., Applying Technology Roadmapping to Drive the Corporate’s Strategic Medium-term Plan into Action: Lessons from the SCG Building Materials Co., Sasin Journal of Management (Future Print)
(Journals / Book chapters / Book) |
| • 2008 |
Gerdsri, N. & Kongton, A., Foresight on ETCI Technologies for Combating Emerging Inflectious Diseases in Thailand, NECTEC Journal (in Thai)
(Journals / Book chapters / Book) |
| • 2008 |
SIM project
(Tutorials and Scholarly Presentations) |
| • 2008 |
Gerdsri, N. et al., “Roadmapping the Future Development of Converging Technologies to Combating Emerging Infectious Diseases”, International Society for Professional Innovation Management (ISPIM) Innovation Symposium, December 2008, Singapore.
(Refereed conferences) |
| • 2008 |
APEC Book on Roadmapping of Converging Technologies to Combat Emrging Infectious Diseases
(Journals / Book chapters / Book) |
| • 2008 |
APEC Book on Roadmapping Converging Technologies to Combat Emerging Infectious Diseases
(Journals / Book chapters / Book) |
| • 2007 |
Key Success Factors in Initiating Technology Roadmapping (TRM) Process in a Company: A Case Study of a Leading Thai Firm
(Refereed conferences) |
| • 2007 |
An Analytical Approach to Building a Technology Development Envelope (TDE) for Roadmapping of Emerging Technologies
(Journals / Book chapters / Book) |
| • 2007 |
Roadmapping: A New Management Tool for Technology-driven Organizations
(Journals / Book chapters / Book) |
| • 2007 |
Dynamics of Technology Roadmapping (TRM) Implementation
(Refereed conferences) |
| • 2007 |
Gerdsri, N. and A. Kongton, A Study on the Development of a Technology Roadmap for Guiding Research and Technological Development Direction in Combating Emerging Infectious Diseases, The 5th National Conference on Biomedical Engineering (NCBME 2007), July 2007, Bangkok, Thailand (in Thai)
(Refereed conferences) |
| • 2007 |
Gerdsri, N., Driving Organizations With Technology Roadmapping – NECTEC Letter, Sep-Oct 2550, pp.13-20 (in Thai)
(Academic Articles) |
| • 2007 |
Invited to give a talk on “Linking Scenario Planning to Technology Roadmapping”, APEC-Converging Technologies to Combat Emerging Infectious Diseases (EID): Scenario Workshop, February 2007, Phang-Nga, Thailand
(Tutorials and Scholarly Presentations) |
| • 2007 |
Invited to give a talk on “Introduction to the Concept of Technology Roadmap” at APEC-Technology Roadmap Workshop on Converging Technologies to Combat Emerging Infectious Diseases, National Taiwan University Hospital, October 24, 2007, Taipei, Taiwan.
(Tutorials and Scholarly Presentations) |
| • 2007 |
Invited for a special lecture on the topic of “Technology Roadmapping” to a group of Thai-entrepreneurs. The session was hosted by the Office of Industry Promotion, Ministry of Industry and NIDA, December 14, 2007, Bangkok, Thailand.
(Tutorials and Scholarly Presentations) |
| • 2006 |
Operationalizable Approach for Roadmapping of Emerging Technologies
(Refereed conferences) |
| • 2006 |
A series of four articles in he topics of "Technology Roadmapping" published in Strategy and Management (S+M) Magazine, October, November, December 2006 and January 2007 (in Thai)
(Academic Articles) |
| • 2005 |
"An Analytical Approach to building a Technology Development Envelope (TDE) for Roadmapping of Emerging Technologies", Technology Management: A Unifying Discipline for Melting the Boundaries, IEEE catalog number 05CH37666, pp. 123-135.
(Journals / Book chapters / Book) |
| • 2005 |
A Special Series of Technology Development Envelope (TDE) published for the ASEAN Foresight and Scan Project of the ASEAN Sub-Committee on S&T Infrastructure and Resource Development (Issues: Sep’04, Nov’04, Jan’05, July’05)
(Academic Articles) |
| • 2005 |
Delivered the presentation on a technology roadmap of emerging electronic cooling technologies presented at the 2005 annual IAPG Mechanical Working Group meeting at Air Force Research Lab, Wright-Patterson, Dayton, Ohio during May 24-25, 2005. The IAPG is a federal membership organization that seeks to facilitate the exchange and transfer of information to increase the effectiveness of the interagency advanced power program. The IAPG is sponsored by the U.S. Air Force, Army, Navy, Department of Energy and NASA.
(Tutorials and Scholarly Presentations) |
| • 2005 |
Delivered a tutorial on “Keeping a Roadmap Alive”, presented at Portland International Conference on Management of Engineering and Technology (PICMET), August 2005, Portland, OR USA
(Tutorials and Scholarly Presentations) |
| • 2004 |
Building a Technology Development Envelope (TDE) for Roadmapping of Emerging Electronic Cooling Technologies
(Refereed conferences) |
| • 2004 |
A Special Series of Technology Development Envelope (TDE) published for the ASEAN Foresight and Scan Project of the ASEAN Sub-Committee on S&T Infrastructure and Resource Development (Issues: Sep’04, Nov’04, Jan’05, July’05)
(Academic Articles) |
| • 2004 |
Delivered a tutorial on “Technology Development Envelope (TDE) - A New Approach to Managing Emerging Technologies”, Portland International Conference on Management of Engineering and Technology (PICMET), August 2004, Seoul, S. Korea.
(Tutorials and Scholarly Presentations) |
| • 2004 |
Invited to give a talk on “Technology Roadmapping”, APEC Center for Technology Foresight and Thailand National Science and Technology Development Agency (NSTDA), August 2004, Bangkok, Thailand.
(Tutorials and Scholarly Presentations) |
| • 2003 |
Unlocked Technology Roadmapping
(Refereed conferences) |
| • 2003 |
Gerdsri N. and D. F. Kocaoglu, “An Analytical Approach to building a Technology Development Envelope (TDE) for Roadmapping of Emerging Technologies: A Case Study of emerging Electronic Cooling Technologies for Computer Servers”, Technology Management for Reshaping the World, IEEE catalog number 03CH37455, pp. 380-389.
(Journals / Book chapters / Book) |
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| Area 3 : |
Technological Capability Assessment/Technology Adoption&Transfer |
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description of this area...
Complete activities
| Year |
Project name |
| • 2007 |
Developed a framework for assessing technological capability of Thai automotive industry, conducted a field study, analyzed the results and made policy recommendations |
Publications
| Year |
Publication name |
| • 2012 |
ICMIT2012
(Refereed conferences) |
| • 2012 |
Suebsin, C. and Gerdsri, N., The Analysis of Key Factors Affecting the Success of Technology Adoption in Healthcare Organizations in Thailand, Portland International Conference on Management of Engineering and Technology (PICMET), July 2012, Vancouver, Canada
(Refereed conferences) |
| • 2011 |
TechAdoption
(Refereed conferences) |
| • 2010 |
PICMET10
(Refereed conferences) |
| • 2010 |
CU Review 2010
(Journals / Book chapters / Book) |
| • 2009 |
Sangkunchai, C. and Gerdsri, N. (2009). Technological Capability Assessment in Technology Driven Industry: The Case Study of Automotive Electronic Industry, NIDA Development Journal, 49(1), pp. 107-122 (in Thai)
(Journals / Book chapters / Book) |
| • 2009 |
Gerdsri, N. and Virasa, T., Technology and Innovation Capability Assessment Tool and its Application to Thai Automotive Parts markers, ThaiTIMA National Annual Conference on Technology and Innovation Management, June 2009, Bangkok, Thailand (in Thai)
(Refereed conferences) |
| • 2009 |
Sangchanchai, C., and Gerdsri, N., Determination of Mechanisms to Support technology Transfer between Organizations at the Different Level of Technology Capabilities, ThaiTIMA National Annual Conference on Technology and Innovation Management, June 2009, Bangkok, Thailand (in Thai)
(Refereed conferences) |
| • 2009 |
Suebsin, C. and Gerdsri, N., Key Factors Driving the Success of Technology Adoption: Case Examples of ERP Adoption, Portland International Conference on Management of Engineering and Technology (PICMET), August 2009, Portland, Oregon
(Refereed conferences) |
| • 2009 |
KMITT R&D Journal
(Journals / Book chapters / Book) |
| • 2008 |
Sangkunchai, C. & Gerdsri, N., Technological Capability Assessment of Automotive Electronic Industry in Thailand, the 4th National Conference on Automotive Engineering, April 2008, Bangkok, Thailand (in Thai)
(Refereed conferences) |
| • 2008 |
Ieam-ulia, P. and Gerdsri, N., Assessment of Technological Capability and Technical Skills/Expertise of Auto Seat Manufacturing and Assembly Industry in Thailand, the 4th National Conference on Automotive Engineering, April 2008, Bangkok, Thailand (in Thai)
(Refereed conferences) |
| • 2008 |
Ieam-ulia, P. and Gerdsri, N., A Framework for Technological Capability Assessment of Technical Skills and Expertise-driven Industries, 10th National Graduate Research Conference, Sep 2008, Bangkok, Thailand (in Thai)
(Refereed conferences) |
| • 2008 |
Sangkunchai, C. and Gerdsri, N., Technological Capability Assessment in Technology Driven Industry: The Case Study of Automotive Electronic Industry, 10th National Graduate Research Conference, Sep 2008, Bangkok, Thailand (in Thai)
(Refereed conferences) |
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| Area 4 : |
Measuring Strategic Value of Technologies / Technology Valuation |
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description of this area...
Publications
| Year |
Publication name |
| • 2011 |
KMUTT
(Journals / Book chapters / Book) |
| • 2009 |
Choumwong, S., and Gerdsri, N., Machine Evaluation: A Case Example of Slider Fabrication for Hard Disk Drive (HDD) Manufacturing, ThaiTIMA National Annual Conference on Technology and Innovation Management, June 2009, Bangkok, Thailand (in Thai)
(Refereed conferences) |
| • 2009 |
EIT Journal of R&D
(Journals / Book chapters / Book) |
| • 2007 |
Delivered a tutorial on “Measuring a Strategic Value of Technologies”, presented at Portland International Conference on Management of Engineering and Technology (PICMET), August 2007, Portland, OR USA
(Tutorials and Scholarly Presentations) |
| • 2006 |
Hierarchical Decision Modeling for Quantifying the Value of Technologies
(Tutorials and Scholarly Presentations) |
| • 2005 |
Quantifying Technology Value: An Application of Digital Imaging Development in Health Care
(Refereed conferences) |
| • 2005 |
Roadmapping: A New Management Tool for Technology-driven Organizations
(Refereed conferences) |
| • 2004 |
Quantifying Strategic Value of Emerging Technologies
(Tutorials and Scholarly Presentations) |
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| Area 5 : |
Forecasting / Emerging Technologies |
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In today?s environment, companies see the investment in R&D and emerging technologies as a key solution to maintain its competitiveness. To manage emerging technologies and R&D, it is a lot more than managing existing ones due to higher degree of uncertainty and risk involved.
Complete activities
| Year |
Project name |
| • 2005 |
Determined the strategic timing for substitution of its current display panel technology; LCD, with OLED technology |
Publications
| Year |
Publication name |
| • 2012 |
ThaiTIMA2012 LCD vs OLED
(Refereed conferences) |
| • 2010 |
ICMIT-Singapore
(Refereed conferences) |
| • 2008 |
Gerdsri, N. and T. Daim, Generating Intelligence on the Research and Development Progress of Emerging Technologies Using Patent and Publication Information, IEEE-the 4th International Conference on Management of Innovation and Technology (ICMIT 2008), presented in September 2008, Bangkok, Thailand
(Refereed conferences) |
| • 2005 |
Detecting Technological Changes and Capturing Potential Emerging Alternatives: A Case Study of I/O Technologies
(Tutorials and Scholarly Presentations) |
| • 2004 |
A Quantitative Model for the Strategic Evaluation of Emerging Technologies
(Refereed conferences) |
| • 2004 |
Technology Forecasting with Bibliometrics and Growth Curves
(Refereed conferences) |
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| Area 6 : |
Technology Marketing and New Product development |
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Customers often develop expectations about product (service), brand, and price. To understand customers? purchase decisions, the expectations are expressed by the customer?s perceived value, a ratio between perceived benefit and price.
Publications
| Year |
Publication name |
| • 2008 |
Feasibility study in building a product/technology platform to support the future development of multi-purpose trucks used in agricultural sector
(Journals / Book chapters / Book) |
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| Area 7 : |
AHP Applications |
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AHP (Analytical Hierarchy Process) is an approach designed to help decision makers to solve complex problems by decomposing the structure of a problem into multiple hierarchies and allow qualitative and quantitative aspects of a problem to be considered.
Publications
| Year |
Publication name |
| • 2007 |
Applying the Analytic Hierarchy Process (AHP) to Build a Strategic Framework for Technology Roadmapping
(Journals / Book chapters / Book) |
| • 2005 |
Applying the Analytical Hierarchy Process (AHP) to Build a strategic Framework for Technology Roadmapping
(Refereed conferences) |
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| Area 8 : |
Project Managemet |
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description of this area...
Complete activities
| Year |
Project name |
| • 2009 |
Strategic Management of Change - Europa-Institute of MBA, Saarland University
The Class of 2009 |
| • 2008 |
Strategic Management of Change - Europa-Institute of MBA, Saarland University,
The Class of 2008 |
| • 2008 |
Organized a special 2-day workshop on Project Management for iTAP staff |
| • 2007 |
Strategic Management of Change - Europa-Institute of MBA, Saarland University,
The Class of 2007 |
Publications
| Year |
Publication name |
| • 2012 |
Vasunirachorn, M. and Gerdsri, N. Virtual project management in globalization: Managerial challenges, ThaiTIMA National Annual Conference on Technology and Innovation Management, July 2012, Bangkok, Thailand
(Refereed conferences) |
| • 2012 |
Puengrusme, S. and Gerdsri, N. Technology intelligence for organizations, ThaiTIMA National Annual Conference on Technology and Innovation Management, July 2012, Bangkok, Thailand
(Refereed conferences) |
| • 2009 |
Kantabutra, S., Ractham, V., Gerdsri, N., and Nuttavuthisit, K., “The Royal Philosophy of Sufficiency Economy: A People-centered Approach to Sustainable Enterprises in Thailand”, Colloquium at International Employment Relations Association (IERA) Conference, 2009, Bangkok
(Tutorials and Scholarly Presentations) |
| • 2008 |
iTAP program/project management
(Tutorials and Scholarly Presentations) |
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