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This website is designed not only to present my information but also use as a channel connecting to my friends who shares the same research interests in technology management.
To Contact me:
Nathasit Gerdsri, Ph.D.
Email: nathasitg@gmail.com
Direct link to everything you want to know about Technology Roadmapping


 
Areas of my research and professional services

Technology
  Roadmapping
Technological
  Capability Assessment
Strategic Measurement
  of Technology Value

 
Publications/Conferences
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  Journals / Book chapters / Book


  Year 2012

Intarakumnerd, P., Gerdsri, N., and P. Teekasap (2012). The Roles of External Knowledge Sources in Thailand’s Automotive Industry, Asian Journal of Technology Innovation, Vol. 20, No. S1, 2012, 85-97.
Abstract or overview
     Roles of external knowledge sources in Thai Automotive.pdf

Vatananan, R. and N. Gerdsri (2012). Current State of Technology Roadmapping (TRM): Research and Practice, Int'l Journal of Innovation and Technology Management Vol. 9, No. 4, pp.1250032(1-20)
Abstract or overview
     Current state of TRM research and practice.pdf

  Year 2011

Daim, T., Gerdsri, N., Kockan, I. and D.F. Kocaoglu (2011), Technology Development Envelope Approach for the Adoption of future Powertrain Technologies: A Case Study of Ford Otosan Roadmapping Model, Journal of Transportation Systems Engineering and Information Technology, 11(2), pp. 58-69
Abstract or overview
     JTSEIT 11(2)_TDE4FordOtosanRoadmapping.pdf

Wongnitipat, S. and N. Gerdsri (2011). Supplier Evaluation and Selection: A Case Example of Motorcycle Manufacturing Company, KMUTT R&D Journal , 34(1), pp. 60-75 (in Thai)
Abstract or overview
     KMUTT R&D 34(1)_SupplierSelection.pdf

Chutivongse, N. and N. Gerdsri (2011). Factors Affecting Thai Organizations to Become an Innovative Organization, Thamasart Business Journal, 34(130), pp. 47-58 (in Thai)
Abstract or overview
     TBS 34(130)_Factors4InnovativeOrg.pdf

Book: Daim TU, Gerdsri N, Basoglu N, Technology Assessment: Forecasting Future Adoption of Emerging Technologies. ESV Publishing, Berlin Germany; 2010. (ISBN: 978-3-503-12675-0)


  Year 2010

Gerdsri, N., Assakul, P. and Vatananan, R. (2010), An Activity Guideline for Technology Roadmapping Implementation, Journal of Technology Analysis and Strategic Management , Volume 22 (2), pp. 229-242
Abstract or overview
     TASM 22(2)_An Activity guideline for TRM.pdf

Kockan, I., Daim, T.U., and N. Gerdsri, (2010), Roadmapping future powertrain technologies: a case study of Ford Otosan, International Journal of Technology, Policy and Management, 10(1-2), pp. 157 - 184
Abstract or overview
     IJTPM 10(1-2)_RoadmappingFuturePowertrainTech.pdf

Gerdsri, N. and T. Virasa (2010), Technology and Innovation Capability Assessment Tool and its Application to Thai Automotive Parts Makers, Chulalongkorn Review, Jan-Mar, pp. 68-79 (in Thai)
Abstract or overview
     CU Review 22(86)_TechCapAssessmentFramework.pdf

Book Chapter: Daim TU, Basoglu N, Gerdsri N, Tran T, Chapter 11: Forecasting Technology Diffusion. In: Tidd, J., editor. Gaining Momentum: Measuring the Diffusion of Innovations. Imperial College Press, London UK; 2010. (ISBN: 1848163541)


  Year 2009
Gerdsri, N., Vatananan, R., and Dansamasatid, S. (2009), Dealing with the Dynamics of Technology Roadmapping Implementation: A Case Example, Journal of Technology Forecasting and Social Change, 76(1), p. 50-60
Abstract or overview
     TFSC 76(1) Dynamic of TRM.pdf

Sangkunchai, C. and Gerdsri, N. (2009). Technological Capability Assessment in Technology Driven Industry: The Case Study of Automotive Electronic Industry, NIDA Development Journal , 49(1), pp. 107-122 (in Thai)
Abstract or overview
     NIDA Del Journal 49(1)_TechCapAssessment4TechDriven.pdf

Fenwick, D., Daim, T., and Gerdsri, N. (2009), Value Driven Technology Road Mapping (VTRM) process integrating decision making and marketing tools: Case of Internet security technologies, Journal of Technology Forecasting and Social Change, 76(9), p. 1155-1177  
Abstract or overview
     TFSC 76(9)_VTRM_Case of Internet Security.pdf

Daim, T. and Gerdsri, N. (2009), Research and development progress assessment through technological and scientific intelligence, International Journal of Technology Intelligence and Planning , Volume 5 (4), pp. 341-356(16)
Abstract or overview
     IJTIP_5(4)_TechIntelligence.pdf

Gerdsri, N. and Eam-Urai, P. (2009), Assessment of Capability of The Technology and Technical Skills/Expertise - Driven Industry: A Case Study of Auto Seat Industry in Thailand, KMUTT R&D Journal , Issue 32 (2-3), pp. 268-284 (in Thai)
Abstract or overview
     KMUTT R&D 32(2-3)_TechCapAssessment4Skills based.pdf

Choumwong, S. and Gerdsri, N. (2009), a decision support model for machine evaluation and selection. A case example of slider fabrication for hard disk drive (HDD) manufacturing, Research and Development Journal of The Engineering Institute of Thailand , Issue 20 (4), pp. 92-102   (in Thai)
Abstract or overview
     R&D JournalofEIT 20(4)_HDD Reader Head Technology Evaluation.pdf


  Year 2008

Gerdsri, N. and Dansamasatid, S. (2008), Applying Technology Roadmapping to Drive the Corporate’s Strategic Medium-term Plan into Action: Lessons from the SCG Building Materials Co., Sasin Journal of Management , Vol. 14 (1): 41-53
Abstract or overview
     SJM 14(1)_ApplyingTRM_CBP.pdf

Gerdsri, N.  and Kongton, A. (2008), Foresight on ETCI Technologies for Combating Emerging Inflectious Diseases in Thailand, NECTEC Journal (in Thai), Vol. VIII, No. 19, March- June, 2008, pp. 294-305
Abstract or overview
     NectecJournal 8(19)_foresight ETCI.pdf
Gerdsri, N. (2008), The Feasibility study in building a product/technology platform to support the future development of multi-purpose trucks used in agricultural sector, Chulalongkorn Review, Jul-Sep 2008, pp. 32-52 (in Thai)
Abstract or overview
     CU Review 20(80)_TechPlatform.pdf

Book Chapter: Satangput, P. and Gerdsri, N., (2008). Chapter 2: Planning, Technology & Life Cycle Framework, Roadmapping Converging Technologies to Combat Emerging Infectious Diseases, ISBN: 978-981-08-1886-9, pp. 21-28.

Book Chapter: Satangput, P. and Gerdsri, N., (2008). Chapter 3: Technology Roadmapping, Roadmapping Converging Technologies to Combat Emerging Infectious Diseases, ISBN: 978-981-08-1886-9, pp.29-36.


  Year 2007

Gerdsri, N. (2007). An Analytical Approach to Building a Technology Development Envelope (TDE) for Roadmapping of Emerging Technologies, International Journal of Innovation and Technology Management-IJITM, Vol.4 (2): 121-135
Abstract or overview
     IJITM 4(2)_TDE concept paper.pdf

Gerdsri, N. and D. F. Kocaoglu (2007). Applying the Analytic Hierarchy Process (AHP) to Build a Strategic Framework for Technology Roadmapping, Journal of Mathematical and Computer Modeling, Vol. 46 (7-8): 1071-1080
Abstract or overview
     JMCM 46(7-8)_AHP_TRM.pdf

Gerdsri, N., et. al., Technological Disruption: A Case Example of Digital vs. Film Camera, Thailand Engineering Journal , Nov-Dec 2007, pp. 58-66 (in Thai)
Abstract or overview
     ThaiEngJournal 60(6)_Technological Disruption.pdf

Gerdsri, N. (2007), Roadmapping: A New Management Tool for Technology-driven Organizations, Chulalongkorn Review, Apr-Jun 2007, pp. 24-38 (in Thai)
Abstract or overview
     CU Review 19(75)_TRM.pdf


  Year 2005

Book Chapter: Gerdsri N., "An Analytical Approach to building a Technology Development Envelope (TDE) for Roadmapping of Emerging Technologies", Technology Management: A Unifying Discipline for Melting the Boundaries, IEEE catalog number 05CH37666, pp. 123-135. ***Awarded for the Best Student Paper at Portland International Conference on Management of Engineering and Technology (PICMET), August 2005, Portland, OR.***


  Year 2003

Book Chapter: Gerdsri N. and D. F. Kocaoglu, “An Analytical Approach to building a Technology Development Envelope (TDE) for Roadmapping of Emerging Technologies: A Case Study of emerging Electronic Cooling Technologies for Computer Servers”, Technology Management for Reshaping the World, IEEE catalog number 03CH37455, pp. 380-389.




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