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This website is designed not only to present my information but also use as a channel connecting to my friends who shares the same research interests in technology management.
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To Contact me:
Nathasit Gerdsri, Ph.D.
Email: nathasitg@gmail.com
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Direct link to everything you want to know about Technology Roadmapping

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Publications/Conferences |
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Journals / Book chapters / Book

Year 2012
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Intarakumnerd, P., Gerdsri, N., and P. Teekasap (2012). The Roles of External Knowledge Sources in Thailand’s Automotive Industry, Asian Journal of Technology Innovation, Vol. 20, No. S1, 2012, 85-97.
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Vatananan, R. and N. Gerdsri (2012). Current State of Technology Roadmapping (TRM): Research and Practice, Int'l Journal of Innovation and Technology Management , Vol. 9, No. 4, pp.1250032(1-20)
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Year 2011
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Daim, T., Gerdsri, N., Kockan, I. and D.F. Kocaoglu (2011), Technology Development Envelope Approach for the Adoption of future Powertrain Technologies: A Case Study of Ford Otosan Roadmapping Model, Journal of Transportation Systems Engineering and Information Technology, 11(2), pp. 58-69
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Wongnitipat, S. and N. Gerdsri (2011). Supplier Evaluation and Selection: A Case Example of Motorcycle Manufacturing Company, KMUTT R&D Journal , 34(1), pp. 60-75 (in Thai)
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Chutivongse, N. and N. Gerdsri (2011). Factors Affecting Thai Organizations to Become an Innovative Organization, Thamasart Business Journal, 34(130), pp. 47-58 (in Thai)
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Book: Daim TU, Gerdsri N, Basoglu N, Technology Assessment: Forecasting Future Adoption of Emerging Technologies. ESV Publishing, Berlin Germany; 2010. (ISBN: 978-3-503-12675-0)
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Year 2010
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Gerdsri, N., Assakul, P. and Vatananan, R. (2010), An Activity Guideline for Technology Roadmapping Implementation, Journal of Technology Analysis and Strategic Management , Volume 22 (2), pp. 229-242
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Kockan, I., Daim, T.U., and N. Gerdsri, (2010), Roadmapping future powertrain technologies: a case study of Ford Otosan, International Journal of Technology, Policy and Management, 10(1-2), pp. 157 - 184
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Gerdsri, N. and T. Virasa (2010), Technology and Innovation Capability Assessment Tool and its Application to Thai Automotive Parts Makers, Chulalongkorn Review, Jan-Mar, pp. 68-79 (in Thai)
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Book Chapter: Daim TU, Basoglu N, Gerdsri N, Tran T, Chapter 11: Forecasting Technology Diffusion. In: Tidd, J., editor. Gaining Momentum: Measuring the Diffusion of Innovations. Imperial College Press, London UK; 2010. (ISBN: 1848163541)
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Year 2009
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Gerdsri, N., Vatananan, R., and Dansamasatid, S. (2009), Dealing with the Dynamics of Technology Roadmapping Implementation: A Case Example, Journal of Technology Forecasting and Social Change, 76(1), p. 50-60
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Sangkunchai, C. and Gerdsri, N. (2009). Technological Capability Assessment in Technology Driven Industry: The Case Study of Automotive Electronic Industry, NIDA Development Journal , 49(1), pp. 107-122 (in Thai)
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Fenwick, D., Daim, T., and Gerdsri, N. (2009), Value Driven Technology Road Mapping (VTRM) process integrating decision making and marketing tools: Case of Internet security technologies, Journal of Technology Forecasting and Social Change, 76(9), p. 1155-1177
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Daim, T. and Gerdsri, N. (2009), Research and development progress assessment through technological and scientific intelligence, International Journal of Technology Intelligence and Planning , Volume 5 (4), pp. 341-356(16)
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Gerdsri, N. and Eam-Urai, P. (2009), Assessment of Capability of The Technology and Technical Skills/Expertise - Driven Industry: A Case Study of Auto Seat Industry in Thailand, KMUTT R&D Journal , Issue 32 (2-3), pp. 268-284 (in Thai)
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Choumwong, S. and Gerdsri, N. (2009), a decision support model for machine evaluation and selection. A case example of slider fabrication for hard disk drive (HDD) manufacturing, Research and Development Journal of The Engineering Institute of Thailand , Issue 20 (4), pp. 92-102 (in Thai)
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Year 2008
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Gerdsri, N. and Dansamasatid, S. (2008), Applying Technology Roadmapping to Drive the Corporate’s Strategic Medium-term Plan into Action: Lessons from the SCG Building Materials Co., Sasin Journal of Management , Vol. 14 (1): 41-53
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Gerdsri, N. and Kongton, A. (2008), Foresight on ETCI Technologies for Combating Emerging Inflectious Diseases in Thailand, NECTEC Journal (in Thai), Vol. VIII, No. 19, March- June, 2008, pp. 294-305
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Gerdsri, N. (2008), The Feasibility study in building a product/technology platform to support the future development of multi-purpose trucks used in agricultural sector, Chulalongkorn Review, Jul-Sep 2008, pp. 32-52 (in Thai)
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Book Chapter: Satangput, P. and Gerdsri, N., (2008). Chapter 2: Planning, Technology & Life Cycle Framework, Roadmapping Converging Technologies to Combat Emerging Infectious Diseases, ISBN: 978-981-08-1886-9, pp. 21-28.
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Book Chapter: Satangput, P. and Gerdsri, N., (2008). Chapter 3: Technology Roadmapping, Roadmapping Converging Technologies to Combat Emerging Infectious Diseases, ISBN: 978-981-08-1886-9, pp.29-36.
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Year 2007
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Gerdsri, N. (2007). An Analytical Approach to Building a Technology Development Envelope (TDE) for Roadmapping of Emerging Technologies, International Journal of Innovation and Technology Management-IJITM, Vol.4 (2): 121-135
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Gerdsri, N. and D. F. Kocaoglu (2007). Applying the Analytic Hierarchy Process (AHP) to Build a Strategic Framework for Technology Roadmapping, Journal of Mathematical and Computer Modeling, Vol. 46 (7-8): 1071-1080
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Gerdsri, N., et. al., Technological Disruption: A Case Example of Digital vs. Film Camera, Thailand Engineering Journal , Nov-Dec 2007, pp. 58-66 (in Thai)
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Gerdsri, N. (2007), Roadmapping: A New Management Tool for Technology-driven Organizations, Chulalongkorn Review, Apr-Jun 2007, pp. 24-38 (in Thai)
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Year 2005
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Book Chapter: Gerdsri N., "An Analytical Approach to building a Technology Development Envelope (TDE) for Roadmapping of Emerging Technologies", Technology Management: A Unifying Discipline for Melting the Boundaries, IEEE catalog number 05CH37666, pp. 123-135. ***Awarded for the Best Student Paper at Portland International Conference on Management of Engineering and Technology (PICMET), August 2005, Portland, OR.***
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Year 2003
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Book Chapter: Gerdsri N. and D. F. Kocaoglu, “An Analytical Approach to building a Technology Development Envelope (TDE) for Roadmapping of Emerging Technologies: A Case Study of emerging Electronic Cooling Technologies for Computer Servers”, Technology Management for Reshaping the World, IEEE catalog number 03CH37455, pp. 380-389.
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