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This website is designed not only to present my information but also use as a channel connecting to my friends who shares the same research interests in technology management.
To Contact me:
Nathasit Gerdsri, Ph.D.
Email: nathasitg@gmail.com
Direct link to everything you want to know about Technology Roadmapping


Thailand Technology News
Two new AXIS HDTV network cameras launched Data collected electronically Thinking beyond the current mobile technology EMC VMAX, VPLEX and RecoverPoint deliver more protection Acer launches Aspire P3 Hybrid Ultrabook, Aspire R7 Hybrid Notebook Bid to make Thailand 'gateway to the global market'
 
Areas of my research and professional services

Technology
  Roadmapping
Technological
  Capability Assessment
Strategic Measurement
  of Technology Value

Research Areas
Technology Development Envelope (TDE)

TDE is an analytical approach to help any organization determine optimal path of technology development in which an organization should follow in order to maximize its technological benefits. The results of TDE approach can be used for constructing a strategic technology roadmap.
The gravity center of my research interests is on the development of analytical model and process modeling to systematically apply management science fundamentals to solve strategic issues in engineering and technology management.

The integration of key subjects in Management Science and Management of Technology (MOT) which I apply as the foundation of my research is shown in Figure 1. The details and examples of my previous works are shown in each area below by click the more detail button.
Technology Management

My research interests in this area are to help any organization to better manage their technologies throughout the process of technology management starting from strategic gap analysis, technology forecasting, assessment, evaluation, selection, acquisition, transfer, implementation, and knowledge diffusion.

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» More Detail » Complete Activities » Publications

Technology Development Envelope (TDE) and Technology Roadmapping.

These are new areas in technology management practices. My works are centered on the development of technology roadmaps. The implementation of technology roadmapping would help an organization to setup a strategic plan by integrating the development of future science/technology into business aspects. Whereas, TDE is an analytical approach to help any organization determine an optimal path of technology development in which an organization should follow in order to maximize its technological benefits. The results of TDE approach can be used for constructing a strategic technology roadmap.

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» More Detail On TDE » More Detail On TRM » Complete Activities » Publications

Technological Capability Assessment

Technological capability is an important element which firms have to strengthen so that their competitiveness can be enhanced. My work in this area is to develop a framework for assessing technological capability that can be customized to fit with the specific characteristics of each industry.

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Forecasting / Evaluation of Emerging Technologies

In today’s environment, companies see the investment in R&D and emerging technologies as a key solution to maintain its competitiveness. To manage emerging technologies and R&D, it is a lot more than managing existing ones due to higher degree of uncertainty and risk involved.

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Technology Marketing and New Product development

Customers often develop expectations about product (service), brand, and price. To understand customers’ purchase decisions, the expectations are expressed by the customer’s perceived value, a ratio between perceived benefit and price.

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Expert Systems

Individual’s knowledge and experience is valuable in decision making. However, without proper utilization, it could jeopardize reliability, validity, and precision of the outcomes. My experience was on the development of web-based tools to obtain expert opinion through Delphi method process and expert judgment quantification.

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AHP Applications

AHP (Analytical Hierarchy Process) is an approach designed to help decision makers to solve complex problems by decomposing the structure of a problem into multiple hierarchies and allow qualitative and quantitative aspects of a problem to be considered.

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